So my one blog has made me over a million dollar so far in 2023, and now I probably spend about 5 hours a month on it, it's very outsourced and this one job. It's really given me all my time back so with that I've been able to start two new businesses. My youtube channel do all kinds of stuff through just this one blog, but you know the same strategies that applied when I first started in 2019.
Now, let's get into it for today, so as you can see from my 2023 yeartodate revenue, the blog has made over a millionar $ 878000 from affiliate marketing. That's with traffic changes fluctuations all of that stuff. It's still making over a million dollars a year and I'm not spending as much time on it.
Now you know I've hired a new team, we're revamping things, we're really. You know focusing on help the helpful content update, creating new content. All of that, but here's the thing you know what worked in 2019 when I first started, doesn't necessarily work in 2024.
So really quickly. If you don't know who, I am you know, I'm an average guy. I worked at a pizza place until I was 26. I failed out of college, got back in barely graduated.
I was lucky enough to get into the tech world where I learned all of these startup growth principles about building online brands. So I applied that to my own personal brand, my blog and it became one of the fastest growing blogs back in 2019 between all my businesses I make over $ 200000 a month. My blog makes over about $ 100000 a month still, and you know, here's the revenue history of my business. 200K.
We're projected to make about $ 5 million this year. It's a big business. There's multiple businesses, it's cool, but it's not what I would do right now. If I were starting this second, you know in 2024.
What would I actually do? Well, here's! What I'd do I'd pick a low competition, physical product niche that I know a lot about and that I can eventually tie into consulting or youtube and a course. So those two options are really interesting, because you can do consulting with no traffic. You can just sell simple services, things that we teach like simple seo: services, content, writing, freelancing things that don't require any traffic, and you can also think about like as you're a blogger and it's a personal brand. What are you going to teach? Well, a lot of your articles will be informational.
How to do stuff. So could you package some type of course with that, could you even do it on youtube right down the line? You don't have to do it right now, but everything is kind of moving more towards teaching coaching and communities. So a platform like school that we use for blog growth engine. It's super awesome.
It has tabs for like the classroom. You just add your videos in it's got a tab for the community. Where there's a forum you can do live q. Recipes if you're it just depends right what you're in so you find best howto ideas and other types of search and 10 in your niche. You find like your top 10 to 30 keywords. You want to actually start writing and there's just the two types of keywords: you're ever going to do the informational and transactional so again how to do stuff and the products you need to do. Those things is typically the only types of blog posts that exist on google.
Of course, there's a few others, but those are the main ones and again we want to do an 8020 ratio of informational to transactional content, so you can find this based on. You know what actually is a good keyword where a low difficulty keyword difficulty is good. Higher search volume is good, but when you're, just starting out, you want to go for keyword.
Difficulty that's like under 10, things that are are super easy to rank for, at least under 20 right things that don't have much competition that are easy to rank for and search volume. It is what it is. It's not always an accurate thing, like the search volume in hfs could say: 50 a month, 50 searches a month, but then you actually write it. You rank for it and you're, getting like a th000 visits to your blog every month.
So it's you always want to take this information with a grain of salt. You know, hrs is an estimator. They just estimate traffic based on a lot of different factors, but often times it's in it can be inaccurate, but you can use it as a guide.
So go after things with lower difficulty and higher search volume step. Two all right. We've done keyword research now it's time to actually write the content, so this is more about creating a process for writing blog post in 2024.
So you know the truth is not every article is going to rank right if 20 % of your articles rank that's a really good number right, even though it seems low getting 20 % of your articles to rank on the first page is actually pretty good. So, knowing that not every article is going to rank, we want to spend our time in the most effective time. You know effective way to create maybe two blog posts per week. High quality, you, you know good for the helpful content update blog posts a week, knowing that we, you know, we have to get them to a certain threshold of quality, but also you know, we don't want to spend two weeks on a single blog post and perfect.
It we have to you know, look at this as an assembly line and it's more of a science than an art. So this is one that you know the article on podcast hosting. It makes me about $ 99000 a month. It has for the last like four years, and you know it's a science - it's that's an h2 heading.
What is the best podcast hosting at the top here are my top picks little table of contents h3 heading with the company affiliate disclosure table of contents. All these things, it's a science, it's not an art form right, so there's definitely ways to write this. The h1 heading writing a certain way of the introduction.
There's all these things you can do from an onpage seo perspective to make things good. You can see all these different options, really here's a good overview of where to start. So when writing blog posts, you definitely want to optimize your onpage seo so, for those keywords have them in the h1 in the h2, in the form of a question. So if my target keyword is best podcast hosting I'd have that in the url I'd have it in my h1 title: seven best podcast hosting options for 2024 and then I'd also have it in the first h2 heading after the introduction.
What is the best podcast hosting question mark? That's a format that google likes, so you want to have some semantic keywords in there. You can use a tool like surfer seo, for that, and you know we defined what help what is and isn't helpful things that are from human experience are better than things that are not right. Thin content only op only seo optimized content with nothing.
To add to the conversation ultimately read it like you're a marketing person and that this is like you actually want people to read this article. So then there's readability so use list to keep it. Scanable bullet points, bold text images. We don't want a wall of text that people don't want to read.
User experience is important, so having a table of contents is really helpful to navigate the page. Internal links that are helpful and get people to other articles and related content is also helpful and then topical authority. So we want to blanket one specific niche for our content.
We don't want to go too broad with everything, because then we're going to have to compete with media sites who do that, but we want to have informational content, be one number one for one specific thing and then from human human experience perspective. Just you know this comes from. You don't have to be the best writer in the world, but I think that you know adding value to the conversation, giving your own unique perspective on things that you're writing about with your own unique images. An introduction, that's interesting, engaging hooks.
The reader is all really important things when we think about writing blog posts in 2024. So next in the content assembly line you hit publish, then what do you do? Well, you don't just sit there and do nothing right. We have to eventually update all of our articles over time to keep them fresh and relevant in google's eyes. So you publish something you get an initial content ranking you might be on page two.
You might be on page 10. You might not exist yet, but what we have to do is update the content on a regular basis. Maybe every 6 months you make sure that you update your articles and by updating. You can add 250 words of new helpful content.
You know if it's about products you can check the pricing make sure it's all good, add some more unique stuff on your human experience. It's just a con constant, steady improvement right, so the articles don't have to be perfect when we're starting out and then we update them consistently over time to maintain our rankings to make them better and you just keep slowly making you know 1 % better. Every time you update them and just keep doing that and then that'll improve your rankings over time.
So again in 2024 and beyond is blogging still going to be around are there's still going to be opportunities? Yes, of course, I mean more people are still entering google and searching for stuff 16 to 20 % of google searches every year are brand new and there's still plenty of opportunities out there. People get discouraged with these types of helpful content, updates and giant media sites. Writing all these kinds of articles, but you just have to know how to spot the pockets of opportunity.
A blog to me, is still the best high margin business to go from 0 to 10k a month. So you know think about it. You write 30 articles on a certain niche.
You start ranking. You get a few links your dr gets to like 20 to 30. You start dominating for something random, like power tools or kitchen gadgets, or you know something specific right: gardening, landscaping, patio furniture, kaying fishing golf whatever it is. You know you write these articles, you start ranking, you get a couple thousand dollars a month in ad revenue.
You know some thousands in affiliate revenue, maybe you have a sponsorship or two: you sell a spot in one of your top ranking articles and boom you're at 10k. Nothing crazy! You know you can do this over the course of probably 6 to 12 months. We've had students do that in blog growth engine, but it's not necessarily the best path to 100k a month. That's pretty crazy, like I did that, but I did that in 2019 and it's not quite as viable today unless you're building an entire team in a media company with 20 people, and it's really not doing that, like that's more where youtube can come in selling your Own product, building an email list and selling your own thing through youtube, social media and a blog.
That's really the next step to get to like $ 100000 a month, but it is still the best one, because you can start you can make mistakes. You can delete content, you can update content, you don't have to be on camera. You can do all of these different things with a blog but really content's.
Only half the equation, there's also link building, so link building has changed a little bit over the years, but you need some links to rank. So domain rating is a metric that tells google like how authoritative your site is on a number from 0 to 100 and the higher the better. So when you start a website, your dr is zero right.
So it's really hard to rank when your dr is zero. Honestly, because you can might be able to rank for some really long tail keywords: I've seen it happen before a lot. It's hard to be competitive right.
You have to kind of be in the ballpark. So, if you're looking at those sites for like gas, grills and information about that stuff or patio stuff - and you see that all the sites in the top 10 they're dr might be like 80, 60, 50, 30, 70, whatever it is, you kind of have to be In the ballpark, so to start, ranking like a good baseline metric is to get your domain rating to like 30. That doesn't really require a ton of backlinks.
You start doing some guest posting some link, exchanges and building some links on your own, and you can get there in a relatively short amount of time, but you don't need links to rank necessarily. No. You can mainly focus on content if you want to, but when you're just starting out I've seen it happen, a lot where, if your dr is zero, you have like 50 articles, I've seen a lot of people do this in students where it's like.
I have 30 articles 50 articles, but I don't get any traffic well, you look at it and it's like the articles aren't super helpful. There's no links to the website and that's usually what it is having no links to your site. It just makes it a lot harder to rank.
Google doesn't trust you, you know here's some students that have done it. You can see a direct correlation between dr and making more money so like christina here on the left. She got it up to she's now over.
Like 35 or 39 or something, but you can see a direct correlation between her monthly revenue and all of that so lot of our students in blog growth engine are building links through guest posting through link exchanges and all of those things. But there's kind of a correlation between the amount. You know your revenue ceiling and how many links you have so this leads to doing content. Writing these articles in a certain way.
You know onpage seo human experience. Building a few links for yourself leads to this growth and profit, because traffic is what brings in attention which can then allow your readers to do things either see your ads click, your ads click, your affiliate links and make you money. So the question is: how do you make money in you know months, not years right? We don't want to wait two years to make a dollar. That's a lot of work right! That's why most people don't want to do blogging because they're, like a seo, takes forever right.
It's really hard. There's no guarantees, I'm going to put a year's worth of work in and it might not work out. Well, you have to have a direct strategy. You treat it like a real business and there's different things that you can do to treat it like a real business, but it's based on intention focus and urgency.
So intention go after keywords: you can rank for focus on things spend 5 to 10 hours a week at least on this and have some urgency, the quicker you can create content, the quicker you can make money. So each article is really like its own mini business. When you think about it, so, for example, I'm still ranking for like best online course platforms, usually somewhere on page one or page two, but usually page one, that one's been making a lot of money and you know think kics in there kajabi teachable all the big Platforms that one makes over $ 20000 a month because I've been ranking and just sitting there for almost 5 years now and it makes recurring affiliate commissions. So, even if that article was to disappear, I'd still be making $ 20000 a month until all of those customers churn out which will take a while.
Then there's one like screenwriting software that I'm in there for that one doesn't make quite as much maybe 2500. Maybe something like that, but there's been you know: um sponsorships in there so arc studio pro is a sponsor, and then we have different. You know affiliate links in here as well or there's something like ocr software. I didn't know what that was, but it's based on keyword, research.
I found it. It was low competition, it's uh and this one makes $ 1000 a month. Something super random.
So you don't know what opportunities are out there in your niche until you just start. Looking for them and having the skills to find them, webinar software, so like best webinar software, I still rank for that one that one makes me some uh, probably $ 3000 a month and then something like business ideas. So when you think about ideas, posts they're, not really optimized for affiliate revenue right, because anyone that's starting, you know a business and searches for business ideas on google. They might want to start a car wash a babysitting business right.
So I put in, like my blu host affiliate link here to start a website start a blog and no one really clicks on it, because it's just such broad search intent. So that's key is thinking about when, when the person searches for something and they land on your blog, what is their intent? What do they actually want? So for business ideas? They just want a long list of simple ideas right, so this one is optimized for ad revenue, because again people aren't really going to buy through affiliate links on a post like this, but it can be monetized with ads and you can make money that way for High volume keywords that aren't really optimized for affiliate revenue, so informational post that I get searched a lot is what, when you'll see ads. So that's why you see, like recipes, have tons of ads on them because you're not going to buy something from that food.
Blogger right you're not going to necessarily buy their book or, if you're searching for chicken soup you're not going to buy some chicken on that website right, you are going to just read the article and leave so you can maybe sign up for their email list, but There's going to be ads because they want to make money, so you can see here. This is a partner stack, my partner stack dashboard, which is an affiliate network, so I've made over a million dollars through there. This is pretty consistent. You can just see you know about $ 30000, a month, no major drops or anything like that.
The yellow is pending, which is based on a lockout period. So you'll see like certain affili programs, will pay you within 15 days or within a month or within 2 months, so that'll just continue on and that yellow numbers will turn purple and just kind of keep going down the list. As you can see. They still owe me $ 51000 there.
It's also impact. So this is my impact radius. Data from 2023 blue host is in here at $ 418, 125 in 2023, but I made $ 888000 through impacts. So that's a really good affiliate network to to join lots of good programs in there, like you can see blue host teachable nexus, stellar wp, lots of random stuff, so a million dollars profit with a blog that I spend about 5 hours a month on now.
I have a content manager now, a full. You know a team of writers and we kind of grew the business and we're really making a lot of changes and revamping a lot of stuff based on these updates. But when you think about it, a million dollars for something I spend five hours a month on is pretty much insane to me. You know I spend a lot more time on youtube because I enjoy it and the teaching and I want to grow my business bigger than what one single blog can do, but to make a million dollars in the real world like with a real business.
When you think about this business model, I'd have to own 10 starbucks, which is basically each owner, gets like $ 100000 a year average in profit. So I need to own 10 of those which would cost me 31 to $ 36 million to get started or I'd need to own 32 subways, which is a lot of subways. That's a lot of teenage employees and sandwich artists making a lot of food because those only average about a $ 31000 a year, uh profit per store per franchise owner and I would need $ 6 million - is to open up that many subways and really when you Think about it I started my blog for maybe $ 3 a month and cheap blu host plan, free email, marketing service, and then I scaled up a little bit over time with like a few tools, hrs and surfer seo. That was about it.
So the truth is, though, with making money blogging in 2024 getting to 10k. You can do it in multiple ways. You can do it if one article takes off.
So if you hit a home run and you rank for that thing, you didn't think you could rank for. Like I didn't know online course, platforms would make me $ 220000 a month. I had no idea and some articles I thought, would make a lot of money made nothing and it's just based on data and actually ranking for this stuff, or you can rank for lots of easy longtail articles and make that through affiliate revenue or you can make It with some consulting clients, so we also teach in blog growth engine like hey, you have a website, you have no traffic.
Yet what? If you started selling services? What, if you learn all the stuff we teach about seo and content and blogging, and the google helpful content, update and keyword research, and you offer that to other brands that are a little bit further ahead than you and charge thousands of dollars for it. We have plenty of students that came in with no experience and within three months, they're charging thousands of dollars for consulting, and we also have like upwork courses and freelancing and stuff like that. So you can do it quicker if you're directly, attributing sales through the website which isn't passive.
No, but again, we want to make active income a good thing. Passive income is overrated to me. I had it, it got boring and I wanted to actually do something with my life and build something bigger with that, though, we want to directly realize that, through a blog in 2024, we want to have multiple revenue streams.
We want to be able to make affiliate revenue ad revenue, those are the passive ones right and then we also want to. Potentially we can either go a couple different options. We can do consulting so selling services, that's an option, or we could also do a course.
So we teach through our blog, we build our email list. You can use a tool like convert box to have exit intent, popups and then give them a lead, magnet get them into your email list. You can eventually sell something if you're teaching, which every pretty much every niche, has teaching opportunities, you're writing about how to do stuff right. So you can offer a course a $ 100 course.
500, a th000. Whatever your niche is, and it just really depends. You can do that and that opens up the opportunity to sell your own product in the future start a youtube channel all of these different things. Ultimately, there are multiple paths that you can take.
You just need to start taking one and taking some action, but really you have to actually like the process. You can't like hate. It don't start a blog if it's going to torture, you right if the idea of sitting in front of a computer and typing stuff makes you sick to your stomach, then just don't do it, I'm just trying to give you the realistic path in 20124.
If it's for you or not the opportunity is there, but you have to put work in. You have to write articles. You have to build a few links.
You have to work on your monetization strategies. You have to build a true brand for yourself. You can't just create some tiny ghost thing and expect to make money overnight like a lot of people on youtube, say here's a hack to make you know affiliate revenue in 3 hours, so it has to be personalized to you, though, there's a lot of nuances.
There's a lot of ways that you get stuck right, everyone gets stuck, it could be getting stuck on keyword, research. I don't know what my niche should be. How do I send this certain guest post outreach email? All of that, so we have a lot of students that find a lot of success through affiliate sales.
Mainly selling services is a really good one and then even building authority writing for sites like forbes right writing for sites like big media sites is, is a really helpful thing doing seo freelancing. So there's all kinds of different opportunities there and really a blog, is just the first path that opens up your life to monetization, so in 2024 think broader, think about how it can turn into different platforms as well, so not just blogging, but also. How can I update my audience through a blog and pair that with things like youtube or courses or my email list, sponsorships ads affiliate, all of it? The list goes on and on, but a blog is always the good first one, because it's a simple website that you create that you can outsource, you can have have other people help you write and it's fun to do. It's not that bad.
But really I just ask you: expand your timeline a little bit start building something for yourself now, so that a year from now, you're set to make six figures a year for multiple years. So again, it's not like a getrich quick scheme. This isn't an overnight thing, but if you can just start - and you have a strategy - and you keep learning right because there's a big learning curve of an online business right, how do you get a bank account quickbooks paypal? All of that stuff you're going to have to learn it.
If you want to do this, but it's definitely worth it in the long run. So I want to just quickly talk about blog growth engine, there's 51 hours of video content, we're doing some big promotions for it nine modules through phase one you can join. You can pick your niche.
You go through an exercise to help. You choose your niche. There's weekly q.